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First-ever digital wine insurance product launched

December 15th, 2016  |  News

Wine is one of the few consumer purchases that appreciates in value over time. If given the time, it can go from a modest investment to a lucrative asset. Whereas something like a car—which deprecates greatly as it ages—can be heavily insured, coverage for wine has always been lumped in awkwardly with a home insurance policy, or is an extension of it. But that is no longer the case (pun very much intended).

A collaborative effort between wine management company Alfred Sommelier and Industrial Alliance Financial Group has produced the world's first digital wine insurance product. Alfred Secure is an insurance package that uses app-based technology to constantly assess the value of one's wine collection and make sure that its value is properly recouped should there be an accident. It distinguishes itself from typical wine coverage in home insurance by offering a greater range of protection. Home insurance would only compensate for lost wine if it was lost as a result of greater home damage—and even then, settling on a fair claim could be a dubious process—but Alfred Secure covers incidents like vanadlism, accidental breakage, and even corked wine insurance.

The main advantgage of such a product is that it places a premium on the value of what is inside of the bottle, as opposed to the location in which it is stored. And by using a digital platform, Alfred Secure enables wine owners to protect their investments with clarity and the convenience of modern technology.